Thums Up's India story is about national identity, resilience, and authenticity. Launched to fill a void left by Coca-Cola, ...

The software company's unconventional budget allocation strategy underpins the aggressive pricing model and latest brand ...

The Aditya Birla Group-backed Indian studio, led by Sameer Nair, will adapt six Jeffrey Archer novels into Hindi and Tamil shows and films by 2026, blending global media IP with local stories.

In the run-up to the 79th Independence Day, DigiHaat has launched its flagship patriotic campaign, ‘Har Ghar Tiranga’, ...

Ipsos, the market research company, has announced the appointment of Suresh Ramalingam as the new chief executive officer ...

District by Zomato will handle ticketing, allowing users to find, book and attend events like Comic Con, NH7 Weekender and ...

The travel community platform Zo World has announced a leadership transition. Aviral Gupta, a core team member of Zostel and ...

The collaboration will combine Khyaal’s engagement with seniors and Truecaller’s caller identification technology to help ...

The merged entity will operate under the 21N78E umbrella, with Postcard Media retaining its brand identity and continuing to ...

WPP Media India has announced the appointment of Sairam Ranganathan as its new head of commerce. A long-time member of the ...

The Generali Central brand launch includes a new visual identity, including a new logo and typography, as well as a new ...

The six Jeffrey Archer novels are The Clifton Chronicles, Fourth Estate, First Among Equals, The Eleventh Commandment, Sons ...