On November 27th, 700+ senior leaders from across the app economy will gather at Hotel Adlon for Business of Apps Berlin (formerly App Promotion Summit) ...

There is a vast world outside of walled gardens, and marketers might be leaving users and revenue on the table if they are only focusing on Google and ...

You know that moment. Your boss asks "Why did our competitor just jump 20 spots?" and you're still clicking through three different platforms trying to ...

Facebook and Google may dominate ad spend, but they’re also more expensive and restrictive than ever. The real growth opportunities now lie outside the ...

Food delivery apps are now an everyday utility for millions of consumers worldwide. The category surged during the pandemic, ...

Across Latin America, where inflation and currency instability continue to erode purchasing power, a new generation of fintech solutions is offering something rare: financial predictability.

When Epic Games took Apple to court in one of the most high-profile tech antitrust cases in recent memory, it wasn’t just about Fortnite skins or App Store fees. Beneath the legal wrangling and ...

As app marketers navigate rising costs and tightening privacy rules, one truth is becoming clear — relying solely on Meta, Google, and TikTok is no longer sustainable. Beyond those walled gardens lies ...

Improve your app’s downloads, conversion rate, and rankings in the app stores using proven App Store Optimization (ASO) strategies. Having trouble moving the needle with your app in the app stores?

Snapchat has introduced the App Power Pack, a new suite of ad formats and delivery tools designed to help brands accelerate app growth on the platform.