An AI-generated holiday ad “scored off the charts” with consumers, according to Islam ElDessouky, global vice president for ...

An emotional spot set to a cover of Miley Cyrus’ “The Climb” was handled by the same creative duo behind Gap’s ...

The updates, PepsiCo’s first in nearly 25 years, come as only 21% of surveyed consumers can identify a brand under the ...

Americans are prioritizing small moments of joy to combat a tough economic climate, according to internal research that ...

Strengths in Amazon DSP, live sports content on Prime Video and budding generative AI tools helped deliver 24% growth in ...

The tagline first introduced in the ‘90s has been reworked in ads focused on “unhinged” humor attuned to young consumers’ ...

Make the World a Healthier Place” marks the first time Dole has launched a marketing initiative in North America and Europe ...

Efforts for M&M’s, Skittles and Twix span a range of marketing strategies like a short-form sitcom, emergency candy ...

Ads for the beauty brand span social, print, digital and out-of-home, asking “What do you give an e.l.f. (F#@&) about?” ...

Parent company Alphabet delivered its first-ever $100 billion quarter, with AI supporting ad relevancy, performance and ...

Spots taking place in a town called WhoKnewVille reinforce a messaging platform that challenges consumer perceptions around ...

E. & J. Gallo Winery CMO Stephanie Gallo explains how Barefoot approached its first major redesign in decades and why it’s ...