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Despite heavy losses, Burberry believes it can become a “high performing luxury brand” by prioritising “sustainable value ...
CEO Kevin Plank says marketing investment will remain flat, but will be utilised in “micro doses” rather than “big splashes”.
Marketing Week has teamed up with the Advertising Association for a third year to spotlight organisations that have opened up ...
Ogilvy UK’s Dan Bennett explains why marketers need to change their relationship to the power they wield, starting with how ...
Financial Times. With an experienced background in the media industry, particularly in digital transformation and ...
Benazir has 20 years of FMCG experience on some of Britain’s biggest and most loved household brands, including Cadbury, Dairylea and McVitie’s. After a 17-year career at Mondelez across brand equity, ...