UK-based insight firm Sparkminds has appointed Dan Murray to its leadership team. He joins from Allwyn UK, the operator of ...

In Santa Barbara, California, revenue intelligence specialist HG Insights has announced the acquisition of agentic GTM ...

Sir Martin Sorrell's S4 Capital has confirmed it is in early stage discussions with marketing group MSQ Partners, about a ...

In New York, independent healthcare fieldwork provider AOPS has appointed Matt Walmsley as Partner and Chief Innovation & ...

Global marcoms group Interpublic (IPG) has announced a collaboration with Aaru, an AI and technology company specializing in ...

In Toronto, CX and UX research specialist Alida has launched an AI-powered assistant, allowing researchers to 'instantly' summarize themes, identify key insights, generate visualizations, recommended ...

In New York, multicultural advertising and marketing agency d expósito & Partners (dex) has launched a dedicated public relations and social media practice called résonant, led by MD Andy Checo and ...

Research tech and solutions firm Sago has sold its Health division, launched just over a year ago and led by President Shannon Childs and CEO Isaac Rogers, to continuing medical education (CME) ...

Social media and consumer intelligence platform Brandwatch has partnered with search intelligence provider Trajaan, allowing customers to 'combine what the world is saying with what the world is ...

A federal jury in Delaware has found that audience measurement firm HyphaMetrics did not infringe two Nielsen patents, for technology that detects on-screen graphics. The jury found unanimously at the ...

MINT, which provides software for Advertising Resource Management (ARM) has acquired media planning intelligence firm Redmill Solutions. MINT's 'ARM' solutions use automation and predictive AI to help ...

Australia's 'Total TV currency' provider OzTAM has announced a data partnership with MiQ, whose cross-platform planning tool TVi will now incorporate data from VOZ. OzTAM measures broadcast ...