The Hall of Excellence, a collection of prized and historic sports and entertainment artifacts curated by seven-time Super Bowl champion quarterback Tom Brady and longtime sportscaster Jim Gray, opened Friday with a video narrated by actor Morgan Freeman.

The museum opens to the public at 10 a.m. Friday with tickets costing $35 for general admission, $30 for Nevada residents and $25 for children.

Tom Brady has opened the Hall of Excellence at the Fontainebleau Las Vegas, via Greg Bishop of SI.com. (Technically, it's open to the public on Friday.) It's a partnership between Brady, the Tom Brady Family Collection,