Things have been, shall we say, rough lately. Existential dread is basically the new default setting for anyone under 40. But ...

The video seems like a gift that just keeps on giving. As the Kyoto University scientists explain in a study published last ...

Meet the "Hakla SRK" meme, a humorous phenomenon that's left netizens in stitches. But what's behind this viral sensation?

Sydney Sweeney’s recent American Eagle jeans ad has unexpectedly fueled a viral TikTok phenomenon. The advertisement, which ...

More than a decade after the "ice bucket challenge" raised millions for ALS, the viral phenomenon has been rebooted with a new mission. The social media challenge from the mid-2010s was revived by ...

Discover the groundbreaking blend of K-Pop and martial arts that's taking Southeast Asia by storm. Featuring electrifying ...

According to Trainwreck: Storm Area 51, the viral joke cost the U.S. military an estimated $11 million.

Lifetime's new one-hour unscripted show, "A Sorority Mom's Guide to Rush!" will give a glimpse into "one of the most competitive and increasingly viral events in the life of a college-bound girl: ...

Spritzes in general appear to be having a moment — so much so that quality wine producers are bottling ready-to-drink versions.

And if you do that, Josh Elman, a partner at VC firm Greylock Partners, recently explained on the firm’s blog, you’ll discover that what looks like one phenomenon is actually five.