Microsoft's bold new marketing campaign redefines Xbox as a multi-device platform, but it risks alienating its core fanbase.

Microsoft (MSFT) announced its new “This is an Xbox” campaign, which invites players to play with Xbox across multiple devices and ...

Avowed, the upcoming fantasy RPG from Obsidian Entertainment will be released on Xbox and PC, and Game Pass on February 18, ...

In a new ad campaign, Microsoft claims that anything that can access Game Pass should be considered an Xbox now.

In recent months Microsoft has been referring to this internally as “ Xbox Everywhere ,” as it increasingly looks at bringing ...

As for the Windows Xbox app, the home interface has been revamped, letting you get back into what you've been playing with ...

Video game purists may not like it, but Microsoft is doubling down on its push to expand the Xbox business to devices outside ...

Save up to $10 - Those in Microsoft's camp can also claim some free cash this week, with 10% off Xbox gift cards ranging from ...

It’s been four years this week since Microsoft released its Xbox Series X console, and today the company kicked off a new ...

Ahead of the holiday season, and presumably to help drive sign-ups to Game Pass, Microsoft has rolled out a new ad campaign ...

Microsoft Gaming CEO Phil Spencer has confirmed that an Xbox handheld gaming console is in development, although it remains ...

We've been hearing for months and months, years even, that any device with Microsoft's games on it is an 'Xbox' of some sort.