Microsoft Advertising | End-to-End Digital Marketing Solutions for ...
Unleash the power of search Help drive sales with users actively searching for your products or services on Bing, Yahoo, DuckDuckGo, and other search engines within Microsoft’s extensive network and key partnerships.
Microsoft Advertising Full Content Library
Oct 29, 2024 · Evolving publisher identity strategies for the modern web. Understanding the evolving landscape of identity and privacy in digital advertising and how publishers can work with Microsoft Advertising adapt to changes. October 24, 2024. Case study.
Microsoft Search ads | Microsoft Advertising
Responsive Search ads make creating ads easier by eliminating the need to figure out which headlines and descriptions work well together. Provide up to 15 headlines and 4 descriptions, and Microsoft Advertising will optimize the ad copy to create the most effective ads for potential customers. Show the right message at the right time.
Microsoft Advertising Support
Microsoft Advertising support. If you’re an existing customer looking for assistance, select the specific product you need help with below, and choose the resource or tool that works best for you. If you're not an existing customer and you have questions about getting started, contact an expert and pick your product for more information.
Display and Native ads | Microsoft Advertising
Display and Native ads will be eligible to serve across massive consumer properties from Microsoft (including Microsoft Start, Microsoft Edge, Outlook, Bing, Microsoft 365, Microsoft Casual Games), as well as a range of high-quality publisher partners (including CBS Sports, USA Today, People, Food Network, The Weather Channel, and more).
Transforming Search and Advertising with Generative AI
Sep 21, 2023 · With the power of generative AI we have been creating more relevant, visually rich, and immersive content that changes dynamically to match the advertiser’s goal and consumer intent, including ensuring that our most popular search ad formats are extended into Chat. Since February, we’ve launched Text Ads, Shopping Campaigns, Multimedia Ads ...
Microsoft Advertising Blog
1 day ago · The blog emphasizes the importance of reaching the right audience with relevant ads, introducing impression-based remarketing to improve brand awareness. October 15, 2024. Read the scoop from marketing experts on the latest industry trends from Microsoft Advertising. Discover tips and trainings for your small or medium business.
Let your brand shine with Multimedia Ads | Microsoft Advertising
Jul 7, 2021 · Multimedia Ads are designed to combine your own assets like images, headlines, and descriptions with the power of machine-learning technology, to deliver the best attention grabbing large visual ads. These ads will be prominently featured on the right rail (right side of the search results page). To help your Multimedia Ad stand out even more ...
Trends for engagement at Microsoft Advertising
Jun 27, 2022 · The most significant trend at Microsoft Advertising is to help make our customers’ lives easier. Research firm Kantar Group’s insights show content with images results in 50% more recall. 3 At Microsoft Advertising, we see that visual ads can lead to more engagement, quantified by higher click-through rates (CTRs). 4.
Audience targeting tools for digital advertisers
Predictive targeting for Audience ads helps you easily find new audiences that you may not have considered targeting—who are more likely to convert. We use a combination of your ad content, landing pages, and audience intelligence signals to help you reach the right potential customers at the right time to expand your audience reach.