Alek Angelov • Sales & Marketing Coach • Money Tips on Instagram: "“You’re too expensive” is the easiest objection to close (if you say this) 👇 Most salespeople panic and immediately defend their price or offer a discount. Both kill the deal. Here’s the 4-step framework that actually closes: 🎯 Step 1: Remove their defense mechanism Say: “You’re right, it is expensive.” This disarms them instantly. They expect you to argue. When you don’t, their guard drops and real conversation begins. 🎯 Step

Want more sales? Study your customer’s brain. These 10 psychology-backed facts change how you sell.