Over a century of Shimano manufacturing technology and design expertise heightens the angler experience with the launch of a diverse assortment of rods, reels and lures set to debut at ICAST 2023. This highly-anticipated product release leverages rod technologies never seen before in the North American market, cutting-edge reel technologies passed down from Shimano's flagship reels, and industry-leading lure technologies that continue to raise the bar for fish-catching performance on the water.