The Story of Blue Jeans: How Levi’s Changed the World
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The Story of Blue Jeans: How Levi’s Changed the World
Blue jeans are everywhere—from Tokyo to New York, from farmers to presidents. But their story began in the dusty days of the California Gold Rush. This video reveals the surprising journey of Levi Strauss and Jacob Davis, the creation of riveted denim, the birth of the 501®, the rise of the red tab, and how jeans transformed from workwear to ...
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Levi Strauss & Co. on Instagram: "Introducing the 501® Curve — a fresh take on the original 501® jean, designed to celebrate and fit curves without compromising the authentic, iconic straight-leg 501® silhouette. Hear more about the reengineered classic from our own LS&Co. employees and shop the new 501® Curve now on Levi.com, the Levi’s® App and select Levi’s® Stores."
1:17
Levi Strauss & Co. on Instagram: "Introducing the 501® Curve — a fresh take on the original 501® jean, designed to celebrate and fit curves without compromising the authentic, iconic straight-leg 501® silhouette. Hear more about the reengineered classic from our own LS&Co. employees and shop the new 501® Curve now on Levi.com, the Levi’s® App and select Levi’s® Stores."
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