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36:59
YouTube
GNW Consulting
Marketo User Group: The Real Reason Your Nurtures Don't Scale #b2bmarketing
Nurture programs are one of the most powerful features in Marketo — and one of the most misunderstood. Outdated engagement streams. Messy logic. Generic messaging. Over-engineering. Under-reporting. Leads stuck in the wrong place for too long. Most teams know nurtures matter — but struggle to build them in a way that actually scales, aligns ...
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