What Is Brand Strategy - Search Videos

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Brand and Branding Strategies||How to Build a Brand: Strategy, Story & Scale (with Examples||

#sureshjhaclasses This video is a complete guide to Brand & Branding Strategies. We cover: what a brand is, brand identity vs image, crafting a value proposition and positioning statement, STP, brand architecture (Branded House, House of Brands, Endorsed, Hybrid), brand extension & line extension, rebranding/repositioning, co-branding, brand ...

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