“‘Ancient Chinese secret, huh?’ Calgon’s classic ad from the ’70s! #vintageads #calgon #1970s” | Classic advertisements.
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Sodaneck on Instagram: "In the early 1970s, Calgon released its now-famous "Ancient Chinese Secret" commercial, which continued to air into the early 1980s. The advertisement features a Chinese-American couple running a laundry business. When a customer inquires about their impeccable cleaning results, the husband attributes it to an "ancient Chinese secret." However, his wife reveals the true secret: Calgon water softener. This commercial became iconic, with the phrase "Ancient Chinese secret,
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